As a stylist, I wanted to push the beauty world beyond the traditional, conventional approach. That’s why I created WEN Hair & Body Care, to offer a more holistic approach to hair, skin, and body care, reminding the world that the products we use on our bodies are just as important as what we put into our bodies.
My salon stays true to my personal beliefs. In May of 1993, I gave up lather and created a Cleansing Conditioner, the first-ever, universal 5-in-1 product that acted as a shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner without damaging the hair. Though removing lather was a radical concept at the time, the Cleansing Conditioner quickly took off when my clients began to see the healthy, shiny hair they’ve always dreamed of having. My brand then took on a life of its own, bringing healthy, shiny hair to salons, celebrities, and daytime television.