For over 25 years, Chaz Dean, celebrity hairstylist and category innovator, has influenced the beauty world to push beyond traditional conventions with his brand, WEN Hair & Body Care. His holistic approach to haircare has redefined the industry with the simple philosophy that what we put onto our hair is just as important as what we put into our bodies. At age 19, Chaz, focusing on a budding photography career, realized that in order to portray his unique vision, he needed to learn the art of makeup and hairstyling. He decided to enroll in beauty school and completed the course in a short six months. “As a photographer, I could explain to a stylist what I envisioned, what the model should look like, the scene, etc. But the hair and makeup never came out exactly how I envisioned it. That’s why I decided to go to beauty school. I wanted to create the image that was inside my head, and then capture that on film.” Getting his foot in the door as a beauty assistant shortly after that, Chaz quickly climbed the ranks and was promoted to manager at age 22. As his confidence grew, he approached the salon owners to create a deep conditioner in their product collection, which he did to great success. Years later, he formulated a natural product collection for the salon and eventually purchased the location and started what would be known as the Chaz Dean Studio. Chaz set his salon apart by staying true to his own beliefs of not using lather, bleach or hot tools. He gave up lather in May of 1993 and created his first Cleansing Conditioner, the first-ever, universal 5-in-1 product that acted as a shampoo, conditioner, deep conditioner, detangler and leave-in conditioner without damaging the hair. Though removing lather was a radical concept at the time, the Cleansing Conditioner quickly took off when clients began to see the healthy, shiny hair they’ve always dreamed of having. After the salon received much fanfare from consumers and celebrities like Angie Harmon, Nicollette Sheridan, Holly Robinson Peete, Ming-Na Wen, Nicole Murphy, Gilles Marini, Alyssa Milano, Gwyneth Paltrow and Roselyn Sánchez, Chaz set out to bring his hair product movement to the masses and launched WEN Hair & Body Care by Chaz Dean in 2005. The product line quickly gained popularity, growing steadily to eventually capture the spot as the number one haircare brand on QVC in 2015. Today, WEN spans over 350 products and has sold over 40 million Cleansing Conditioners, making it one of the largest beauty brands on QVC. The line has expanded into a full range of styling products, skincare, body care, lip care, fragrance, home, men’s, kids and pet care. In 2020, WEN secured seven prestigious QVC Beauty Award wins, including Best Shampoo, Best Hair Treatment, Best Hairspray, Best Body Lotion, Best Self Tanner, Best Men’s Product and the QVC Icon Award. “Receiving seven accolades from QVC this year is something I would have never dreamed of. I’ve always strived to create an inclusive product collection that is both efficacious and formulated with good-for-you ingredients. To be so honored by QVC truly puts the ultimate stamp of approval on WEN’s growth and accomplishments over the past 15 years.” Chaz announced the opening of his New York City Studio in Manhattan’s exclusive West Village, slated to open in late 2020. He is looking forward to bringing his beloved west coast oasis to the east coast. Away from the chair and camera, Chaz spends his time seeking balance. He is in a constant state of ‘under construction,’ as transformation, creativity and design are part of his everyday life. He finds joy in the company of friends and his three dogs and ends each day with a sense of peace and serenity through spiritual meditation. He contributes to many organizations that he holds dear to his heart, including Global Green, Love is Louder, The Fight Against Pediatric AIDS, Oprah Winfrey’s™ Leadership Academy Foundation, Keep a Child Alive, the HollyRod Foundation, DesignCare, Habitat for Humanity and Best Friends Animal Society, to name a few. Nothing brings Chaz more satisfaction and joy than helping men and women everywhere rediscover their beauty, the healthy way.